Published: 2026-05-29

Articles

Impact of Digital Wallets and UPI Payments on Consumer Spending Habits

Aarchana Patil, Aarti Deshpande, Yash Chauhan, Arya Hulawale, Imran Shaikh

1 - 9

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Cognitive Offloading in the AI Age: A Psychological Study of Mental Laziness Among Gen Z Employees

Aarchana Patil, Shraddha Shinde

10 - 17

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Digital India and the Decline of Cash: Study of Urban Payment Habits

Aarchana H. Patil, Mona Salpe, Shraddha Shinde, Shantanu Satav, Narhari Shinde

18 - 25

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Screen Time Patterns Among Generation Z And Their Consequences on Academic, Social, And Personal Productivity: An Empirical Investigation

Aarchana Patil, Yash Chauhan, Arya Hulawale, Akshada Chavan, Janhavi Shinde

26 - 32

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Study the Impact of Short-Form Video Content on Attention Span of GenZ

Aarchana Patil, Jidnyesh Chaudhari, Prathamesh Kulkarni, Urmila Sapkale

33 - 39

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The Impact of Electronic Payments on Consumer Behavior

Aarchana Patil, Shruti Shinde, Priya Maske, Ujwal Modak

40 - 43

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The Use of AI Chatbots in Enhancing Customer Service and Satisfaction

Aarchana Patil, Omkar Mangale, Siddhika Shirname, Divya Mang, Vaishnavi Medhe, Girija Samleti

44 -- 49

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Green Marketing in The Digital Era

Ashwini Chavan, Vinanti Suresh More, Srujankumar Jitendra Murgulwar, Rajesh Madhav Musale, Tanuja Rohidas Padhar, Shreeram Mangeshrao Naigaonkar

50 - 55

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Impact of Flexible Work Hours on the Productivity of the Employees

Ashwini Chavan, Kalyani Nankar

56 - 63

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An Evaluation of Herd Behaviour in Investment Decisions

Ashwini Chavan, Vedant More, Tanisha Naik, Gayatri Pawar

64 - 68

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Impact Of Influencer Marketing on Gen-Z Purchase Decision

Ashwini Chavan, Arpita Nimbalkar, Om Gaikwad, Sanchi Gaikwad, Pandurang Pawale, Tanaya Pawale

69 - 72

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Integrating Blockchain and Artificial Intelligence to Counter Greenwashing in ESG Investing: A Framework with Special Reference to India

Ashwini Chavan, Ravishankar Girwalkar

73 -79

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Investor Attitudes Toward Green and ESG Mutual Funds in India

Ashwini P. Chavan, Sai Uttam Ubhe

80 - 82

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Understanding the Motivational Factors Influencing Ambition among Generation Z

Ashwini Chavan, Arushi Patiyal

83 - 89

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Consumer Insights on Sustainable Fashion: A Study of Young Consumers in Pune

Aarti Deshpande, P.P. Kuvar, M.M. Jain, D.S. Jadhav, H.N. Jadhav

90 - 94

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