Published: 2026-05-29

Impact of Digital Wallets and UPI Payments on Consumer Spending Habits

Aarchana Patil, Aarti Deshpande, Yash Chauhan, Arya Hulawale, Imran Shaikh

1 - 9

Digital India and the Decline of Cash: Study of Urban Payment Habits

Aarchana H. Patil, Mona Salpe, Shraddha Shinde, Shantanu Satav, Narhari Shinde

18 - 25

Study the Impact of Short-Form Video Content on Attention Span of GenZ

Aarchana Patil, Jidnyesh Chaudhari, Prathamesh Kulkarni, Urmila Sapkale

33 - 39

The Impact of Electronic Payments on Consumer Behavior

Aarchana Patil, Shruti Shinde, Priya Maske, Ujwal Modak

40 - 43

The Use of AI Chatbots in Enhancing Customer Service and Satisfaction

Aarchana Patil, Omkar Mangale, Siddhika Shirname, Divya Mang, Vaishnavi Medhe, Girija Samleti

44 -- 49

Green Marketing in The Digital Era

Ashwini Chavan, Vinanti Suresh More, Srujankumar Jitendra Murgulwar, Rajesh Madhav Musale, Tanuja Rohidas Padhar, Shreeram Mangeshrao Naigaonkar

50 - 55

An Evaluation of Herd Behaviour in Investment Decisions

Ashwini Chavan, Vedant More, Tanisha Naik, Gayatri Pawar

64 - 68

Impact Of Influencer Marketing on Gen-Z Purchase Decision

Ashwini Chavan, Arpita Nimbalkar, Om Gaikwad, Sanchi Gaikwad, Pandurang Pawale, Tanaya Pawale

69 - 72

Consumer Insights on Sustainable Fashion: A Study of Young Consumers in Pune

Aarti Deshpande, P.P. Kuvar, M.M. Jain, D.S. Jadhav, H.N. Jadhav

90 - 94