Published: 2026-01-05

Articles

Ethical Use of AI Communication Systems in Recruitment and Human Resource Management: An Empirical Study

Dr. K. Latha

1-3

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DOI: https://doi.org/10.65521/ijrdmr.v15i1.1532

A Study on Teacher Commitment across Age Groups at Patrician Institutes in Chennai

Dr. S. Sweety Regina Mary, Antony K. J.

4-7

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DOI: https://doi.org/10.65521/ijrdmr.v15i1.1536

Adoption of Renewable Energy in Agriculture and Its Economic Benefits: A Study of Karnataka

Dr. Shivasharanappa

8-13

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DOI: https://doi.org/10.65521/ijrdmr.v15i1.1664

Exploration on Sustainable Cloud Computing System with Special Reference to Educational Institution

Mr. Balaji U., Dr. V. Subhashini

14-21

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DOI: https://doi.org/10.65521/ijrdmr.v15i1.1665

Green Banking Initiatives and Their Adoption Levels: A Comparative Study

Bhoomika K. R.

22-26

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DOI: https://doi.org/10.65521/ijrdmr.v15i1.1666

Assessing the Role of Employee Engagement in Promoting Sustainability in Educational Institutions in North Chennai

Dr. V. Nagavalli

27-30

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DOI: https://doi.org/10.65521/ijrdmr.v15i1.1667

Consumer Purchasing Behaviour towards Eco-Friendly Products among University Students in Mandya: An Empirical Study with 2025 Market Insights

Madhu G.

31-34

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DOI: https://doi.org/10.65521/ijrdmr.v15i1.1668

Artificial Intelligence in Sustainable Accounting: Shaping the Future Careers of Commerce Students with Special Reference to Chennai City

S. Meenakshi, Dr. S. Sangeetha

35-41

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DOI: https://doi.org/10.65521/ijrdmr.v15i1.1669

A Comparative Analysis of Corporate Social Responsibility Spending and Compliance across Selected Sectors in Karnataka

Monica S. P.

42-49

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DOI: https://doi.org/10.65521/ijrdmr.v15i1.1670

Impact of Hybrid Work Model and Employee Satisfaction in the IT sector: An Analytical Study

Dr. A. Rajalakshmi

50-54

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DOI: https://doi.org/10.65521/ijrdmr.v15i1.1671

Digital Payment Adoption among Agricultural Produce Street Vendors: An Empirical Study in Kalaburagi District, Karnataka

Sharan Kumar, Prof. Tumkunte Devidas

55-62

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DOI: https://doi.org/10.65521/ijrdmr.v15i1.1672

Reverse Logistics and Waste Reduction in Businesses

Dr. Sridevi N., John Calwin T. J., Nithin Sanjay S.

63-70

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DOI: https://doi.org/10.65521/ijrdmr.v15i1.1673

Transforming Tribal Livelihoods through CSR-Led Dairy Value Chain Development: A Case Study from TVS Srinivasan Services Trust’s Initiative in Pudurnadu, Tamil Nadu

Dr. T. Babu

71-76

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DOI: https://doi.org/10.65521/ijrdmr.v15i1.1674

Automation in HR Operations: A Comprehensive Study of End-to-End HR Process Automation in a Software Service Organization

Ms. Mary Louisa A.

77-79

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Impact of Internships on Students’ Career Development and Employability

Ms. B. Lathyka

80-84

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Platform-Specific Social Media Marketing Strategies and Consumer Engagement: A Comparative Study of Instagram and Facebook

Dr. Palin Jeromina X.

85-91

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The Impact of Corporate Wellness on Employee Productivity in the ITES Sector

Dr. M. John Britto, Dr. B. Sasikala, Dr. A. Raja, Mr. Daniel Felix Joseph Chalke

92-97

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Impact of Sustainability-Oriented Mutual Funds on Investor Decision-Making: An Empirical Study

Ms. Sujata V., Dr. M. Kamaladevi

98-103

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A Study on Impact of AI Application on the Growth of Digital Marketing in Indian Telecommunication Companies with Special Reference to Chennai City

N. Vikram, Dr. Gayathri Harikumar

104-111

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Artificial Intelligence in Personalised Learning System

Mr. Asadullah, Divesh Sinha, Sunil Kumar, Riju Kumari, Amandeep Kaur, Jovita Kaur

112-120

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The Mediating Effect of Women Film Celebrity Endorser’s Source Credibility in Television Advertisement Enhancing Customer Brand Perception and Purchase Intention – A Study With Regard To Chennai Metropolitan

Dr. Mahalakshmi G., Dr. P. R. Shini

121-130

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Consumer Preferences and Motivations for Purchasing Luxury Brands vs. Commercial Brands: A Comparative Study in Chennai City

C. Carolin Valentina, J. Mahalakshmi

131-136

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Financial Systems for Sustainable Growth

K. B. Aishwarya

137-142

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From Farm to Feed: How Ramnad Farmers Use Social Media to Engage Consumers

K. E. Sharan, J. Mahalakshmi

143-149

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A Study on the Hurdles of International Traders in Chennai District

Dr. R. Varalakshmi

150-156

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A Study On The Impact Of Social Media Marketing On Consumer Buying Behaviour With Reference To Chennai City

M. Shanmugam, K. Naveenraj

157-162

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An Empirical Study on Harnessing Online Learning Platforms for Faculty and Student Reskilling and Upskilling in Higher Education

Panuganti Jayasree, Varala Ashwini

163-169

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Sustainable Digital Promotions and Gen Z Preferences for Smart Gadgets: A Study on Instagram Marketing Influence in Chennai

G.R. Bhargavi Shree, K. R. Dhanalakshmi

170-173

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Workforce Transformation and Sustainable Economic Growth: AI Adoption by the Teaching Fraternity in Chennai

R. Leema Rose, Ragesh Priyan M., Alex Simon S.

174-181

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From Ethical Consumption to Algorithmic Finance: A Comparative Qualitative Study of Human Judgment, AI Decision Support, and Sustainable Financial Behavior among Students

Kishore Raaj S., Ms. Sujithra, Ms. Aishwarya

182-193

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Role of AI Enabled Career Development Platforms on Employee Engagement in Organisations

V. Gayathri, K. Shanthi

194-207

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Digital Entrepreneurship in Focus: Awareness, Innovation, and Key Challenges- A Study with Special Reference to Chennai City

J. Sankari, R. Akshaya, S. Soundhariya

208-217

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Evaluating the Impact of Omnichannel Integration as a Digital Business Innovation for Enhancement of Purchase Intention

B. G. Suchitra Devi, S. Chandra Vathana Nila

218-223

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HR 5.0: AI and Data Science Shaping the Future of Work

V. Anusha

224-225

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Consumer Perception With Regards To Frauds in Mobile Banking Reference to Chennai

D. Vinithra, G. K. Lavanya

226-235

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A Study on Employees’ Behaviour Towards Technology Enabled Talent Management Practices and Their Role in Career Growth In The IT Sector

Subhiksha S. Kasi , K. Shanthi

236-246

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Impact of AI-Based Learning Tools on Students’ Career Readiness and Employability

N. Chithra, S. Akshara, S. Mansi

247-250

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Securtisation of Data and Best Practices Privacy in Banking Sector

E. Saravanan, S. Mohana Priya, V. Muthulakshmi

251-253

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A Study on Consumer Perception towards Digital Banking Services and Financial Inclusion: An Empirical Study with Special Reference to Internet Banking

Beevi Mona B. Fathima, P. Abraham

254-258

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Technology-Enabled HR Ethics - An Innovation Strategy for Sustainable Development Goals (SDGs) Of an Industry

D. Gnana Senthil Kumar, N. Yogambal

259-262

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Fintech Innovation and Green Investing: How Digital Infrastructure Drives Investor Behaviour in India

Ms. Fareeda

263-267

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Impact of Digital Microfinance and Financial Inclusion in Transforming Women Entrepreneurship: Strengthening Inclusive and Diverse Economic Growth

Padma Priyadarshni, Kumari Divya

268-272

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Smart Marketing Innovations: The Role of AI-Driven Sustainable Marketing Strategies in Shaping Consumer Awareness, Trust and Purchase Intention

C. Swetha, K. R. Dhanalakshmi

273-279

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Exploring Emotional Responses of Customer towards AI Enhanced E-Commerce Portals

T. Arifa Shereen, Fahmeeda Yasmeen

280-287

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AI-Driven Financial Systems for Sustainable Economic Growth: Aligning Business Practices with Sustainable Development Goals (SDGs)

R. Srivarshini

288-290

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Impact of Artificial Intelligence on Personalised Training and Professional Development of Employees

N. Sameena

291-298

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Cultural Change in Indian English Literary Works

Anjani Kumar Sharma

299-308

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DOI: https://doi.org/10.65521/ijrdmr.v15i1.1925

Avocado Model: Toward Sustainable Economic Forest Development in Highland Areas

Jitarpa Chichuban, Kestarin Faiupara, Phetrada Nualtan, Merin Boonin

309-319

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Nav Shakti Utsav: Transforming Bhakti into Shakti through Women Empowerment and Cultural Event Management in Pune: A Case Study

Pallavi Deshpande, Madhuri Deshpande

320-324

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Impact of UPI Adoption and Digital Payment Usage of Financial Inclusion: An empirical Study of Tamil Nadu State

N. Esakki

325-336

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Optimizing the Synthesis and Structural Refinement of CdTe Thin Films for High-Performance Solar Cells

Sapna Dhariwal, Nain Mishra

337-349

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Rethinking Green Finance: A Case Study of Ingka Group’s Sustainability Strategy

Divya S. F. Arockya, S. Banu Priya

350-353

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Scaling AI-Driven Personalization: Strategic Choices at Company Alpha

U. Amaleshwari, R. Jeevitha, R. Shanmugapriya

354-357

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Technostress At Workplace with Special Reference to IT Sector in India

Vijaya Deepika De, R. Logeswari

358-361

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The Impact of Decentralized Finance (DeFi) on Traditional Banking: A Multi-Stakeholder Analysis - Focus: India

B. Harini, R. Mythili

362-366

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Educating For the Future: Lifelong Entrepreneurship

U. Amaleshwari, R. Jeevitha

367-369

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Fading Repair Culture in Indian Consumerism

R. Logeswari, Vijaya Deepika De

370-374

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UI/UX Design, Behavioural Nudging, and the Conversion Puzzle at Kidsplay Toys & Games

R., Mythili , B. Harini

375-381

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Boomerang Hiring: Zomato’s Public Callback to Former Employees

U. Amaleshwari, Ancy Stepheno S.

382-385

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Clearwater Paper Layoffs

Banu Priya S., Divya S. F. Arockya

386-388

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The Role of Organizational Culture in Fostering Hybrid Work Preferences

Banu Priya S., R. Narayana Gupta

389-395

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A Study of the Relationship between Road Maintenance and Commuter Safety in Thane District

Annie Nirmal Rupla, Anjalli Vachhani

396-402

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A Study on Skill Gaps and Recommendations among Employees

Aryan Trivedi, Munindra Prakash Shakya

403-408

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Role Of Fintech in Financial Planning For MSME

Garima Kushwaha

409-414

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Information And Technology (ICTS) In Agriculture Value in India

Aman Raj

415-424

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The Role of Modern Agricultural Technologies in Improving Agricultural Productivity

Ayush Dixit

425-433

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Streamlining The Recruitment Process in Healthcare with Artificial Intelligence

Ayushi Tiwari

434-438

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Impact Evaluation of Agricultural Welfare Schemes on Smallholder Farm Income in India

Deepak Pal

439-446

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The Influence of Data-Driven CRM On Personalization and Customer Loyality

Anshika Gautam

447-454

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Evaluation of Safety Practices for Reducing Infection Risks in Hospitals

Ayush Singh

455-461

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A Study on The Growth of Indian Insurance Sector

Raj Pratap Singh Sengar

462-470

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Impact Of GST On Fast Moving Consumer Goods Sector in India

Sandhya Rajput

471-478

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Transparency And Accountability in The Digital Era: Insights from Public Sector Accounting

Rudransh Tripathi

479-487

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