Current Issue | International Journal on Research and Development

Vol. 15 No. 2 (2026)

International Journal on Research and Development - A Management Review is committed to publishing high-quality, peer-reviewed research that advances knowledge and improves outcomes worldwide.

May 29, 2026

ISSN (Print) 2319-5479

E-ISSN (Online) 2582-6002

DOI Prefix 10.63345/ijrdmr

Published on 2026-05-29

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Articles

01

Impact of Digital Wallets and UPI Payments on Consumer Spending Habits

Aarchana Patil, Aarti Deshpande, Yash Chauhan, Arya Hulawale, Imran Shaikh pp. 1 - 9

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02

Cognitive Offloading in the AI Age: A Psychological Study of Mental Laziness Among Gen Z Employees

Aarchana Patil, Shraddha Shinde pp. 10 - 17

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03

Digital India and the Decline of Cash: Study of Urban Payment Habits

Aarchana H. Patil, Mona Salpe, Shraddha Shinde, Shantanu Satav, Narhari Shinde pp. 18 - 25

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04

Screen Time Patterns Among Generation Z And Their Consequences on Academic, Social, And Personal Productivity: An Empirical Investigation

Aarchana Patil, Yash Chauhan, Arya Hulawale, Akshada Chavan, Janhavi Shinde pp. 26 - 32

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05

Study the Impact of Short-Form Video Content on Attention Span of GenZ

Aarchana Patil, Jidnyesh Chaudhari, Prathamesh Kulkarni, Urmila Sapkale pp. 33 - 39

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06

The Impact of Electronic Payments on Consumer Behavior

Aarchana Patil, Shruti Shinde, Priya Maske, Ujwal Modak pp. 40 - 43

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07

The Use of AI Chatbots in Enhancing Customer Service and Satisfaction

Aarchana Patil, Omkar Mangale, Siddhika Shirname, Divya Mang, Vaishnavi Medhe, Girija Samleti pp. 44 -- 49

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08

Green Marketing in The Digital Era

Ashwini Chavan, Vinanti Suresh More, Srujankumar Jitendra Murgulwar, Rajesh Madhav Musale, Tanuja Rohidas Padhar, Shreeram Mangeshrao Naigaonkar pp. 50 - 55

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09

Impact of Flexible Work Hours on the Productivity of the Employees

Ashwini Chavan, Kalyani Nankar pp. 56 - 63

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10

An Evaluation of Herd Behaviour in Investment Decisions

Ashwini Chavan, Vedant More, Tanisha Naik, Gayatri Pawar pp. 64 - 68

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11

Impact Of Influencer Marketing on Gen-Z Purchase Decision

Ashwini Chavan, Arpita Nimbalkar, Om Gaikwad, Sanchi Gaikwad, Pandurang Pawale, Tanaya Pawale pp. 69 - 72

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12

Integrating Blockchain and Artificial Intelligence to Counter Greenwashing in ESG Investing: A Framework with Special Reference to India

Ashwini Chavan, Ravishankar Girwalkar pp. 73 -79

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13

Investor Attitudes Toward Green and ESG Mutual Funds in India

Ashwini P. Chavan, Sai Uttam Ubhe pp. 80 - 82

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14

Understanding the Motivational Factors Influencing Ambition among Generation Z

Ashwini Chavan, Arushi Patiyal pp. 83 - 89

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15

Consumer Insights on Sustainable Fashion: A Study of Young Consumers in Pune

Aarti Deshpande, P.P. Kuvar, M.M. Jain, D.S. Jadhav, H.N. Jadhav pp. 90 - 94

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16

Eco-Friendly Lifestyle: A Study on Adoption and Consumer Attitudes for Various Age Groups

Aarti Deshpande, Manasi Moraye, Om Lahoti, Imran Shaikh, Om Shah, Mansi Kusalkar pp. 95 - 99

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17

From Red Carpets to Reels: The Changing Game of Brand Endorsements

Aarti S. Deshpande, V. S. Shelkande, R. S. Dey pp. 100 - 103

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18

Impact of Non-Performing Assets on Financial Stability: Evidence from the Indian Banking Sector

Aarti S. Deshpande, Siddhant S. Landge pp. 104 - 108

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19

The Role of Social Media in Influencing Investment Decisions

Aarti Deshpande, D. N. Ingle, P. B. Jadhav, S. S. Mohite, A. R. Sharma, S. D. Mohite pp. 109 - 116

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20

Study Of Behavioural Finance on Investment Decision of Mutual Fund

S. A. Buche, S. V. Rajguru, A. Changle, A. Erande, S. Sainkar pp. 117 - 121

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21

Critical Analysis of Adaption of AI in Employee Recruitment process: Benefits, Challenges, and Ethical Concerns

Girish A Bodhankar, Vedant Wanwase, Anuradha Yadav, Shruti Agrawal pp. 122 - 127

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22

Ghosting by Candidates and New Hires: Causes, Impacts and Strategies for Modern Recruitment

G. A. Bodhankar, Gauri Deshpande, Yash Parmar, Tejas Bagade pp. 128 - 137

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23

Gig Economy, The Future of India!

Girish Bodhankar, Sakshi Krishna More, Rutuja Balkrishna More, Pranil Milind Dhumane pp. 138 - 143

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24

India’s Economic Recovery Post-COVID-19: From Negative GDP Growth in 2020 to the World’s 3rd Largest Economy by 2045

G A Bodhankar, R. U. Aghor, K. G. Wankhedkar, V. D. Peche pp. 144 - 151

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25

UPI Performance and Its Impact on Individual Pending

G.A. Bodhankar, S. Pathak, D. R. Kale, Y. J. Khadse pp. 152 - 159

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26

A Comparative Analysis of UPI Adoption in India: Evaluating Trust, Preference, and Usage Patterns in Rural versus Urban Demographics

Patil Hemant, S. V. Tatake, N. V. Thakare, S. U. Ketkar pp. 160 - 167

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27

An Empirical Study on the influence of Social Media Marketing on Consumer Purchase Behavior in Online Skincare Shopping

Hemant Patil, C. G. Galande, S. P. Khade, V. R. Gajbhare pp. 168 - 177

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28

Brand Perception of Prominent Heavy Bikes in India

Hemant Patil, Chinmay Lele, Kunal Lohokare, Mansi Lende pp. 178 - 185

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29

Consumer Preference Towards Organic Products

Hemant Patil, Y. K. Dalvi, J. A. Khan pp. 186 - 190

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30

From Pause to Progress: A Study on Women’s Workforce Reintegration in Pune’s IT Sector

Hemant Patil, Keluskar Harshada pp. 191 - 201

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31

Skills Vs. Degrees in Recruitment: An Empirical Analysis of Employer Hiring Preferences in the Indian Job Market

Hemant Patil, Sameedha Kate, Supriya Kashid, Aakash Kawade, Anushka Khaire pp. 202 - 211

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32

Understanding Audience Trust and Branding in the Success of Content-Creator Startups in India

Hemant Patil, Suyash Tonape, Saurav Thorve, Ganesh Thombare pp. 212 - 218

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33

A Study on Employee Mental Health Initiatives in Corporate and Their Perception and Impact on The Employees

Harshada Raut, Rohanshi Jori pp. 219 - 229

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34

A Study on the Assessment of Credit Policy for Business Loans and Working Capital Management

Harshada Raut, Arya Abhay Khurjekar, Himanshu Yuvraj Mahajan, Juhi Jobanputra pp. 230 - 233

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35

A Study on Quick Commerce in India: Growth, Challenges, and Economic Contribution

Harshada Raut, Omkar Gavali, Kshitij Lokhande, Tejashree Mamarade, Kunjal Mane pp. 234 - 240

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36

A Study on the Saving and Investment Patterns of College Students and Young Employees

Harshada Raut, Dhyani Soni, Mayur Mahangare pp. 241 - 246

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37

Banking and Modern Trends: A Study of Digital Transformation and Emerging Technologies in the Indian Banking Sector

Harshada Raut, Sujal Gandhi, Viraj Sonavane, Ramkrishna Konda, Prathamesh Gawade, Aishwarya Sule pp. 247 - 250

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38

Comprehensive Evaluation of Sustainable Financial Strategies & Their Impact on The Profitability & Long-Term Flexibility of SMEs

Harshada Raut, Chaitali Jambotkar pp. 251 - 255

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39

Instagram-Based Social Media Marketing and Its Influence on the Purchase Intention of Generation Z: A Study on Mamaearth Skincare Products

Harshada Raut, Isha Ghoske, Shravani Goundaje pp. 256 - 263

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40

A Comparative Study of Risk Appetite and Investment Styles Across Different Generations

Poonam Vatharkar, Rishabh Bandiwdekar, Mayuri Reddy, Sakshi Bedre, Anchal Varma pp. 264 - 269

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41

A Study of Investor Satisfaction with Stock Market Mobile Apps

Poonam Vatharkar, Rushiraj Patil, Sakshi J. Patil, Sakshi P. Patil, Dhanashree Banker pp. 270 - 279

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42

Understanding the Impact of Artificial Intelligence (AI) on Consumer Buying Behavior

Poonam Vatharkar, Navodit Patil, Neha Patil, Ayush Wagh pp. 280 - 284

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43

UPI and Financial Inclusion: A Study of Usage in Semi-Urban and Rural India

Poonam Vatharkar, Snehit Undale, Aniket Patil, Rashmee Patil, Ashish Rathod pp. 285 - 289

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44

Work Culture and Quiet Quitting: Exploring the Link

Poonam Vatharkar, Arpita Kalmukale, Sanika Kalke, Aaditi Kanpile pp. 290 - 295

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45

The Impact of Job Satisfaction, Compensation, and Work Environment on Employee Attrition: An Empirical Study Using HR Analytics

S. A. Buche, R.S. More, P. Gulmire pp. 296 - 303

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46

A Study of Behavioural Finance on Investment Decision of Mutual Fund

Shrawani Vijay Rajguru Rajguru, Shilpa Buche pp. 304-308

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47

An Analysis of Purchase Behaviour of Consumers Buying Branded Shoes in Pune

S. Buche, P. Gurav, P. Pharande, S. Ajankar, B. Hiranwale, S. Auti pp. 309-312

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48

A Study on E-Commerce Chatbot Security, Memory Performance, and Complex Query Handling for Consumer Satisfaction

Sonali Kulkarni, Pravinya Kale, Kalyani Gajbhare, Snehankit Bapat, Rachana Attarkar, Shivani Askar pp. 313-319

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49

Effects on Consumer Buying Behaviour with Respect to Packaging of the Product

Sonali D. Kulkarni, A. P. Dharmadhikari, S. B. Kale, P. R. Chide, T. S. Choudhari pp. 320-324

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50

Impact Of Digital Marketing on Booking Preference of Consumer in Choosing Travel Destination

Sonali Kulkarni, Shweta Rajesh Dhaybar, Dnyaneshwar Sanjay Darade, Samruddhi Chandresh Gandhi pp. 325-330

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51

Viral Marketing: An Infancy Analysis of New Products

Sonali Kulkarni, Dinesh Choudhary, Yash Kangude, Ashwini Urade, Yash Deokar, Krushna Birla pp. 331-335

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52

Influencer Marketing vs. Celebrity Endorsements: A Comparative Study on Consumer Behaviour in the Digital Era

S. G. Gaware, Ashlesha Ajankar, Ashwini Rajput, Akash Bhusare, Sumit Yerche, Prem Pardeshi pp. 336-340

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53

Artificial Intelligence as a Predictor of Consumer Purchase Behaviour: Empirical Evidence from Urban Indian Digital Consumers

S. G. Gaware, O. P. Raut, G. P. Rasne, A. S. Kale, A. T. Kakade pp. 341-346

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54

Burnout Awareness in the New Workforce: The Role of Workplace Culture and HR Intervention

S. G. Gaware, S. D. Chandavale, A. A. Phanse, N.B. Bhande, K. R. Kadam, A. R. Pame pp. 347-350

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55

COVID-19 and the Acceleration of Cashless Payments

Sneha Gaware, Yash Choughule, Sarthak Gandhi, Abhishek Borude, Atharva Bhogade, Abhish Chaudhari pp. 351-357

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56

Influencer Marketing vs. Celebrity Endorsements: A Comparative Study on Consumer Behavior in the Digital Era

S. G. Gaware, A. A. Rajput, A. A. Ajankar, A. V. Bhusare, S. Yerche, P.R. Pardeshi pp. 358-362

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57

Market Competition in India's SUV Sector: Trends and Consumer Preferences

S.A. Buche, A. Kulkarni, A. Gadage, A. Kul, S. Kshirsagar, K. Chahande pp. 363-370

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58

Investor Attitudes Toward Green and ESG Mutual Funds in India

Sai Uttam Ubhe, Ashwini Chavan pp. 371-373

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