Current Issue | International Journal on Research and Development

Vol. 15 No. 1 (2026)

International Journal on Research and Development - A Management Review is committed to publishing high-quality, peer-reviewed research that advances knowledge and improves outcomes worldwide.

January 5, 2026

ISSN (Print) 2319-5479

E-ISSN (Online) 2582-6002

DOI Prefix 10.65521

Published on 2026-01-05

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Articles

01

Ethical Use of AI Communication Systems in Recruitment and Human Resource Management: An Empirical Study

K. Latha pp. 1-3

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02

A Study on Teacher Commitment across Age Groups at Patrician Institutes in Chennai

S. Sweety Regina Mary, Antony K. J. pp. 4-7

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03

Adoption of Renewable Energy in Agriculture and Its Economic Benefits: A Study of Karnataka

Shivasharanappa pp. 8-13

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04

Exploration on Sustainable Cloud Computing System with Special Reference to Educational Institution

Balaji U., V. Subhashini pp. 14-21

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05

Green Banking Initiatives and Their Adoption Levels: A Comparative Study

Bhoomika K. R. pp. 22-26

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06

Assessing the Role of Employee Engagement in Promoting Sustainability in Educational Institutions in North Chennai

V. Nagavalli pp. 27-30

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07

Consumer Purchasing Behaviour towards Eco-Friendly Products among University Students in Mandya: An Empirical Study with 2025 Market Insights

Madhu G. pp. 31-34

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08

Artificial Intelligence in Sustainable Accounting: Shaping the Future Careers of Commerce Students with Special Reference to Chennai City

S. Meenakshi, S. Sangeetha pp. 35-41

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09

A Comparative Analysis of Corporate Social Responsibility Spending and Compliance across Selected Sectors in Karnataka

Monica S. P. pp. 42-49

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10

Impact of Hybrid Work Model and Employee Satisfaction in the IT sector: An Analytical Study

A. Rajalakshmi pp. 50-54

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11

Digital Payment Adoption among Agricultural Produce Street Vendors: An Empirical Study in Kalaburagi District, Karnataka

Sharan Kumar, Tumkunte Devidas pp. 55-62

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12

Reverse Logistics and Waste Reduction in Businesses

Sridevi N., John Calwin T. J., Nithin Sanjay S. pp. 63-70

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13

Transforming Tribal Livelihoods through CSR-Led Dairy Value Chain Development: A Case Study from TVS Srinivasan Services Trust’s Initiative in Pudurnadu, Tamil Nadu

T. Babu pp. 71-76

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14

Automation in HR Operations: A Comprehensive Study of End-to-End HR Process Automation in a Software Service Organization

Mary Louisa A. pp. 77-79

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15

Impact of Internships on Students’ Career Development and Employability

B. Lathyka pp. 80-84

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16

Platform-Specific Social Media Marketing Strategies and Consumer Engagement: A Comparative Study of Instagram and Facebook

Palin Jeromina X. pp. 85-91

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17

The Impact of Corporate Wellness on Employee Productivity in the ITES Sector

M. John Britto, B. Sasikala, A. Raja, Daniel Felix Joseph Chalke pp. 92-97

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18

Impact of Sustainability-Oriented Mutual Funds on Investor Decision-Making: An Empirical Study

Sujata V., M. Kamaladevi pp. 98-103

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19

A Study on Impact of AI Application on the Growth of Digital Marketing in Indian Telecommunication Companies with Special Reference to Chennai City

N. Vikram, Gayathri Harikumar pp. 104 - 111

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20

Artificial Intelligence in Personalised Learning System

Asadullah, Divesh Sinha, Sunil Kumar, Riju Kumari, Amandeep Kaur, Jovita Kaur pp. 112-120

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21

The Mediating Effect of Women Film Celebrity Endorser’s Source Credibility in Television Advertisement Enhancing Customer Brand Perception and Purchase Intention – A Study With Regard To Chennai Metropolitan

Mahalakshmi G., P. R. Shini pp. 121-130

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22

Consumer Preferences and Motivations for Purchasing Luxury Brands vs. Commercial Brands: A Comparative Study in Chennai City

C. Carolin Valentina, J. Mahalakshmi pp. 131-136

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23

Financial Systems for Sustainable Growth

K. B. Aishwarya pp. 137-142

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24

From Farm to Feed: How Ramnad Farmers Use Social Media to Engage Consumers

K. E. Sharan, J. Mahalakshmi pp. 143-149

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25

A Study on the Hurdles of International Traders in Chennai District

R. Varalakshmi pp. 150-156

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26

An Empirical Study on Harnessing Online Learning Platforms for Faculty and Student Reskilling and Upskilling in Higher Education

Panuganti Jayasree, Varala Ashwini pp. 163-169

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27

Sustainable Digital Promotions and Gen Z Preferences for Smart Gadgets: A Study on Instagram Marketing Influence in Chennai

G.R. Bhargavi Shree, K. R. Dhanalakshmi pp. 170-173

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28

Workforce Transformation and Sustainable Economic Growth: AI Adoption by the Teaching Fraternity in Chennai

R. Leema Rose, Ragesh Priyan M., Alex Simon S. pp. 174-181

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29

From Ethical Consumption to Algorithmic Finance: A Comparative Qualitative Study of Human Judgment, AI Decision Support, and Sustainable Financial Behavior among Students

Kishore Raaj S., Sujithra, Aishwarya pp. 182-193

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30

Role of AI Enabled Career Development Platforms on Employee Engagement in Organisations

V. Gayathri, K. Shanthi pp. 194-207

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31

Digital Entrepreneurship in Focus: Awareness, Innovation, and Key Challenges- A Study with Special Reference to Chennai City

J. Sankari, R. Akshaya, S. Soundhariya pp. 208-217

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32

Evaluating the Impact of Omnichannel Integration as a Digital Business Innovation for Enhancement of Purchase Intention

B. G. Suchitra Devi, S. Chandra Vathana Nila pp. 218-223

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33

HR 5.0: AI and Data Science Shaping the Future of Work

V. Anusha pp. 224-225

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34

Consumer Perception With Regards To Frauds in Mobile Banking Reference to Chennai

D. Vinithra, G. K. Lavanya pp. 226-235

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35

A Study on Employees’ Behaviour Towards Technology Enabled Talent Management Practices and Their Role in Career Growth In The IT Sector

Subhiksha S. Kasi , K. Shanthi pp. 236-246

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36

Impact of AI-Based Learning Tools on Students’ Career Readiness and Employability

N. Chithra, S. Akshara, S. Mansi pp. 247-250

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37

Securtisation of Data and Best Practices Privacy in Banking Sector

E. Saravanan, S. Mohana Priya, V. Muthulakshmi pp. 251-253

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38

A Study on Consumer Perception towards Digital Banking Services and Financial Inclusion: An Empirical Study with Special Reference to Internet Banking

Beevi Mona B. Fathima, P. Abraham pp. 254-258

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39

Technology-Enabled HR Ethics - An Innovation Strategy for Sustainable Development Goals (SDGs) Of an Industry

D. Gnana Senthil Kumar, N. Yogambal pp. 259-262

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40

Fintech Innovation and Green Investing: How Digital Infrastructure Drives Investor Behaviour in India

Fareeda pp. 263-267

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41

Impact of Digital Microfinance and Financial Inclusion in Transforming Women Entrepreneurship: Strengthening Inclusive and Diverse Economic Growth

Padma Priyadarshni, Kumari Divya pp. 268-272

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42

Smart Marketing Innovations: The Role of AI-Driven Sustainable Marketing Strategies in Shaping Consumer Awareness, Trust and Purchase Intention

C. Swetha, K. R. Dhanalakshmi pp. 273-279

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43

Exploring Emotional Responses of Customer towards AI Enhanced E-Commerce Portals

T. Arifa Shereen, Fahmeeda Yasmeen pp. 280-287

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44

AI-Driven Financial Systems for Sustainable Economic Growth: Aligning Business Practices with Sustainable Development Goals (SDGs)

R. Srivarshini pp. 288-290

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45

Impact of Artificial Intelligence on Personalised Training and Professional Development of Employees

N. Sameena pp. 291-298

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46

Cultural Change in Indian English Literary Works

Anjani Kumar Sharma pp. 299-308

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47

Avocado Model: Toward Sustainable Economic Forest Development in Highland Areas

Jitarpa Chichuban, Kestarin Faiupara, Phetrada Nualtan, Merin Boonin pp. 309-319

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48

Nav Shakti Utsav: Transforming Bhakti into Shakti through Women Empowerment and Cultural Event Management in Pune: A Case Study

Pallavi Deshpande, Madhuri Deshpande pp. 320-324

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49

Impact of UPI Adoption and Digital Payment Usage of Financial Inclusion: An empirical Study of Tamil Nadu State

N. Esakki pp. 325-336

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50

Optimizing the Synthesis and Structural Refinement of CdTe Thin Films for High-Performance Solar Cells

Sapna Dhariwal, Nain Mishra pp. 337-349

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51

Rethinking Green Finance: A Case Study of Ingka Group’s Sustainability Strategy

Divya S. F. Arockya, S. Banu Priya pp. 350-353

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52

Scaling AI-Driven Personalization: Strategic Choices at Company Alpha

U. Amaleshwari, R. Jeevitha, R. Shanmugapriya pp. 354-357

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53

Technostress At Workplace with Special Reference to IT Sector in India

Vijaya Deepika De, R. Logeswari pp. 358-361

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54

The Impact of Decentralized Finance (DeFi) on Traditional Banking: A Multi-Stakeholder Analysis - Focus: India

B. Harini, R. Mythili pp. 362-366

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55

Educating For the Future: Lifelong Entrepreneurship

U. Amaleshwari, R. Jeevitha pp. 367-369

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56

Fading Repair Culture in Indian Consumerism

R. Logeswari, Vijaya Deepika De pp. 370-374

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57

UI/UX Design, Behavioural Nudging, and the Conversion Puzzle at Kidsplay Toys & Games

R., Mythili , B. Harini pp. 375-381

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58

Boomerang Hiring: Zomato’s Public Callback to Former Employees

U. Amaleshwari, Ancy Stepheno S. pp. 382-385

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59

Clearwater Paper Layoffs

Banu Priya S., Divya S. F. Arockya pp. 386-388

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60

The Role of Organizational Culture in Fostering Hybrid Work Preferences

Banu Priya S., R. Narayana Gupta pp. 389-395

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61

A Study of the Relationship between Road Maintenance and Commuter Safety in Thane District

Annie Nirmal Rupla, Anjalli Vachhani pp. 396-402

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62

A Study on Skill Gaps and Recommendations among Employees

Aryan Trivedi, Munindra Prakash Shakya pp. 403-408

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63

Role Of Fintech in Financial Planning For MSME

Garima Kushwaha pp. 409-414

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64

Information And Technology (ICTS) In Agriculture Value in India

Aman Raj pp. 415-424

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65

The Role of Modern Agricultural Technologies in Improving Agricultural Productivity

Ayush Dixit pp. 425-433

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66

Streamlining The Recruitment Process in Healthcare with Artificial Intelligence

Ayushi Tiwari pp. 434-438

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67

Impact Evaluation of Agricultural Welfare Schemes on Smallholder Farm Income in India

Deepak Pal pp. 439-446

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68

The Influence of Data-Driven CRM On Personalization and Customer Loyality

Anshika Gautam pp. 447-454

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69

Evaluation of Safety Practices for Reducing Infection Risks in Hospitals

Ayush Singh pp. 455-461

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70

A Study on The Growth of Indian Insurance Sector

Raj Pratap Singh Sengar pp. 462-470

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71

Impact Of GST On Fast Moving Consumer Goods Sector in India

Sandhya Rajput pp. 471-478

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72

Transparency And Accountability in The Digital Era: Insights from Public Sector Accounting

Rudransh Tripathi pp. 479-487

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73

Impact Of Training and Development on Employee During Covid-19

Arpita pp. 488-496

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74

Role of Social Media in Spreading Awareness and Misinformation During COVID-19

Riya Verma pp. 497-503

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75

Impact of COVID-19 on Mental Health of Students and Working Professionals

Saima Asgar pp. 504-511

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76

A Comprehensive Review of CdTe and PbSe-Based Photovoltaic Materials: Synthesis Strategies, Processing Techniques, and Performance Optimization

Sapna Dhariwal pp. 512-520

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77

Awareness towards Agro-Food Processed Products

Sonal Shukla pp. 521-524

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78

An Empirical Study on Customer Satisfaction in The Tour & Travel Service Sector

Nida Faiza pp. 525-529

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79

Soil Health Enhancing Biodiversity Through Sustainable Farming

Shubham Yadav pp. 530-538

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80

Strategic Leadership and Sustainability Outcomes in India: Insights from The National Development Indicators

N. Abirami, R. Sujatha pp. 539-543

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81

Artificial Intelligence and Digitalization for Advancing Sustainable Development Goals: A Conceptual Study

Taufiq Ullah, Vinod Kumar Sahu, Saanvi Sachin Naik, G. V. Manjula , S. Mahalakshmi pp. 544-554

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82

The Role of Artificial Intelligence in Transforming Management Practices and Customer Service Excellence: A Review Study

Vinod Kumar Sahu, Adnan Ahmad, R. Gajalakshmi, V. Subhavathi, Amit Rana pp. 555-563

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83

The Digital Sahayaki: Evaluating the Shift from Financial Access to Digital Agency among Common Citizens in India (2020–2026)

Mallikarjun K. Chougala pp. 564-574

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84

A Research on Economic Impact of E-rickshaw

Aditya Gupta, Munindra Prakash Shakya pp. 575-578

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85

Health Literacy and Its Effect on Disease Prevention

Arushi Singh pp. 579-584

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86

A Study on Consumer Buying Behaviour Towards FMCG Products in Kanpur

Siddhi Vishnoi pp. 585-590

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87

A Study on Consumer Satisfaction Towards Online Shopping in Central Uttar Pradesh - With Special Reference to Kanpur Nagar, Unnao, Lucknow, And Sitapur

Prerna Tripathi, Manoj Awasthi pp. 591-605

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88

Artificial Intelligence-Driven Management: A Conceptual Framework for Enhancing Consumer Centric Business Strategies

Vinod Kumar Sahu, Pallavi Kumari, Anjan Niyogi, P. Senthil, P. Yasodha pp. 606-614

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89

Transforming Organizational Management with Artificial Intelligence: Towards a Consumer-Centric Ecosystem

Manasa P, Smruti Ranjan Rath, Divya Sharma, Abhishek Bose, G. V. Manjula pp. 615-623

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90

Exploring the Dynamics of Mixed Graduate Classrooms in Country and Area Studies: A Case Study of Chinese and International Students Learning Together

Hawbir Hiwa Karim, Hu Xinying pp. 624-635

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91

Women Consumers’ Buying Behaviour towards Baby Care Products in Chennai: A Study on Consumer Preferences and Purchase Decisions

M. Sakthivel Murugan, G. Kalpana, A. Umapathy, E. Indragandhi pp. 636-641

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92

Role of Artificial Intelligence in Shaping Employee Happiness and Employee Engagement in the Digital Economy- A Conceptual Approach

Smruti Ranjan Rath, Mukti Sahu, Swarnlata Panchal, R. Shanthi, S. Aswini pp. 642 - 653

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93

Smart Enterprises in the Digital Era- A Conceptual Model of Technology Integration and Innovation

Vinod Kumar Sahu, M. Shamna, Mayank Kumar Pandey, Swarnlata Panchal, Anju Yadav pp. 654 - 666

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94

A Review on Artificial Intelligence Applications in Education for Promoting Students Creativity Innovation and Interactive Learning

Smruti Ranjan Rath, Chandani Kumari, Ritesh Kandari, Rahul Kumar Misra, Swarnlata Panchal pp. 667 - 679

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95

Artificial Intelligence in Teaching and Learning: A Review of its Impact on Students Creativity and Innovation

Taufiq Ullah, Iram Khan, Shashi Singh, S. Mahalakshmi, Vidhya Lakshmi R. pp. 680 - 694

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96

Technology-Driven Financial Inclusion and Women’s Empowerment in India: Where Does Haridwar Stand?

Rajeev Kumar, Bhavya Bhagat pp. 695 - 701

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97

China-Africa Educational Diplomacy: A Critical Analysis of Mandarin Mandates in African University Programs – A Case of the University of Malawi

Deborah Zoe Kadzakumanja, Hu Xinying, Angel Emmanuel Madula pp. 702-710

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98

Vibe Marketing in the Global Marketplace: Emotional Engagement and Experiential Brand Strategies

Krupa Shah pp. 711-720

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99

Self Congruence and Parasocial Dynamics in Influencer Marketing: A Bibliometric Review (2012–2026)

Rashmeet Kaur Ajmani, Rajesh Chouksey pp. 721-734

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100

The Role of AI in Disaster Management and Mitigation

Kasturi S. Pesala, H. C. Hemamalini, Latha Shettappanavar pp. 735-742

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101

Artificial Intelligence in Management Practices: A New Era of Smart Decision-Making

Rajendra Kumar, Anshika Aggarwal, Ritesh Kandari, A. Anantharam, Vivek Anand Singh pp. 743-749

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