Nav Shakti Utsav: Transforming Bhakti into Shakti through Women Empowerment and Cultural Event Management in Pune: A Case Study

Abstract

Women empowerment in India requires innovative, culturally rooted, and experiential approaches that extend beyond conventional policy frameworks and awareness programs. This study examines Nav Shakti Utsav, a unique cultural and empowerment event conducted in Pune on 21 March 2026 during Chaitra Navratri. Conceptualized and organized by Pallavi Deshpande, Founder of Pallavi’s Management, the event introduced an innovative model called the “Bhakti to Shakti Walk,” transforming devotional practices into experiential empowerment.

The event creatively integrated spirituality with modern professional identities by associating each participant with the nine forms of Goddess Durga (Nav Durga), symbolizing strength, leadership, creativity, and resilience across diverse professions. This symbolic mapping bridged the gap between divine representation and real-life roles, making empowerment both relatable and experiential.

A distinctive feature of the event was the active participation and role-based representation. Madhuri Deshpande led the Durga Puja, reinforcing the spiritual essence, while Adwita recited Durga Shlokas, enhancing the devotional atmosphere. A young participant, Vivan, symbolically represented Lord Ganpati and efficiently coordinated the event as a “little master,” showcasing leadership among children.

The event also incorporated engaging and motivational activities such as a Durga Quiz, musical chair, and felicitation ceremonies to recognize participants, thereby boosting confidence and social validation. These activities fostered emotional engagement, collective participation, and a sense of achievement among women.

Using a qualitative case study approach through observation, participation, and documentation, the study finds that ritual based and participatory event models significantly enhance identity formation, self confidence, and emotional connection.

The study concludes that culturally embedded event management practices like Nav Shakti Utsav can serve as powerful, scalable frameworks for women empowerment, effectively transforming Bhakti (devotion) into Shakti (strength) through meaningful participation and symbolic engagement.