Transforming Tribal Livelihoods through CSR-Led Dairy Value Chain Development: A Case Study from TVS Srinivasan Services Trust’s Initiative in Pudurnadu, Tamil Nadu

Abstract

Corporate Social Responsibility (CSR) initiatives in India increasingly emphasize sustainable livelihood interventions, particularly in rural and tribal settings. This study evaluates the Dairy Value Chain Project of TVS Srinivasan Services Trust (TVS SST) in Pudurnadu, a remote tribal region of Tamil Nadu, implemented in partnership with Hatsun Agro Product Ltd. The program established milk collection centers with bulk chilling facilities, provided farmer training, and conducted veterinary health camps to enhance productivity. Using a mixed-method approach—quantitative surveys of 50 farmers and qualitative interviews—the study assessed changes in livestock ownership, milk yield, and household income. Results indicate a significant rise in average cattle per farmer (from 1.1 to 4.1), daily milk yield (from 1.7 to 4.2 litres), and monthly income (from ₹2700/- to ₹7875/-). Beyond economic gains, the intervention fostered women’s participation and integrated tribal farmers into the formal dairy economy. The findings highlight CSR’s transformative potential in strengthening sustainable livelihoods, promoting socio-economic inclusion, and building resilience among marginalized tribal communities.