Digital Entrepreneurship in Focus: Awareness, Innovation, and Key Challenges- A Study with Special Reference to Chennai City

Abstract

Digital entrepreneurship has emerged as a significant catalyst for innovative business creation and long-term economic growth in the contemporary digital economy. It refers to the process of utilizing modern digital tools, including the internet, mobile applications, cloud computing, artificial intelligence, and social media platforms, to design, develop, and deliver innovative business models, products, and services. These technologies enable entrepreneurs to overcome conventional obstacles to entry by reducing startup expenses, streamlining knowledge sharing, and facilitating businesses' access to both domestic and global markets with greater ease.

Digital entrepreneurs harness technology to enhance operational efficiency, streamline business processes, and respond quickly to shifting consumer preferences and market dynamics. The presence of a supportive digital ecosystem—including stable online platforms, secure online payment systems, business incubators, venture capitalists, and public sector programs—plays a vital role in cultivating new ideas and supporting effective expansion. Moreover, digital entrepreneurship makes significant contributions to startup development, employment generation, and economic diversification. It also promotes a culture of continuous innovation, competitiveness, and adaptability among enterprises. This study aims to investigate the role of digital entrepreneurship in fostering innovative business creation and promoting sustainable business growth in an increasingly technology-driven economic environment.