Market Competition in India's SUV Sector: Trends and Consumer Preferences

Abstract

The project titled “Market Competition in India’s SUV Sector: Trends and Consumer Preferences” aims to analysis the rapidly expanding SUV segment in the Indian automotive market. It investigates how evolving lifestyles, increasing incomes, and consumer expectations have fuel the demand for SUVs compared to other vehicle types. The study identifies major market contributors such as Tata Motors, Mahindra, Hyundai, Kia, and Maruti Suzuki, along with their competitive tactics, pricing strategies, design innovations, technological advancements, and marketing methods. It further examines consumer inclinations regarding features such as fuel efficiency, safety, comfort, brand reputation, and after-sales support. In this research, primary data was gathered through an online survey developed using Google Forms. A total of 113 valid responses were collected from participants concerning their preferences and views on the SUV segment in the Indian market.