Current Issue

Articles

• 01

  Digital Marketing And Its Effect On Women It Employee’s Consumer Buying Behaviour In Online Shopping

  Alaguthankamani, Fhammida Begum A pp. 1-8
  PDF Abstract
• 02

  Determinants of Cross-Cultural Competence among IT Professionals in Chennai

  M. Fathima pp. 9-19
  PDF Abstract
• 03

  Service Quality Dimensions Relationships with Satisfaction among Domestic and Foreign Tourists in Pondicherry

  K. Shanti Richard pp. 20-26
  PDF Abstract
• 04

  An Analytical Study on Awareness of Cryptocurrency

  Sajida Begum K pp. 27-33
  PDF Abstract
• 05

  Assessing the Long-Term Implications of CBDCs for Global Financial Stability, Reserve Currency Dynamics, and the Future of Dollar Dominance

  Ahmed Mohamed Rashed Altakhloufah Alyammahi, Talluri Vanisree pp. 34-38
  PDF Abstract
• 06

  Analyzing the Impact of Venture Capital on Entrepreneurial Ecosystems and Economic Development in India

  Khaled Mohamed Ali Aldowaib AlZeyoudi, Humera Fatima pp. 39-45
  PDF Abstract
• 07

  The Role of Artificial Intelligence in Industry 4.0: Overview, Challenges and Outlook

  S. Shanmugasundaram, Sudha S. pp. 46-50
  PDF Abstract
• 08

  The Interrelationship between Financial Systems and Economic Growth: A Comprehensive Analysis

  Lalit Kumar, Rahul Kumar Misra, N. Esakki, Indu Chaudhary, Tushar Dhiman pp. 51-62
  PDF Abstract
• 09

  Institutional Mediation in Small-Island Tourism: Extending the Triple Bottom Line Framework to Enhance Guesthouse Sustainability in the Maldives

  Mohamed Shafeeq, Ali Khatibi, S. M. Ferdous Azam, Jacquline Tham pp. 63-78
  PDF Abstract
• 10

  A Study on the Impact of Service Quality Dimensions on Consumer Satisfaction among Electric Two-Wheeler Users in Chennai

  V. Navaneethakannan pp. 79-84
  PDF Abstract
• 11

  Rural Economy Diversification-A Special Reference to Tamilnadu

  Prasanna Muraleedharan, T. V. S. Padmaja pp. 85-92
  PDF Abstract
• 12

  Investor Challenges in the Digitalized Retail Investment Market: An Analysis of Influencing Factors

  K. Karthikeyan pp. 93-99
  PDF Abstract
• 13

  Financial Literacy as a Determinant of Financial Strength among Retail Investors

  Alamelu PL., M. Bhuvaneswari pp. 100-105
  PDF Abstract
• 14

  Impact of Security Threats on E-commerce Businesses Operated by Women Entrepreneurs: A Comparative Study in Delhi and Faridabad Districts

  Jailata, Saurabh Kumar pp. 106-125
  PDF Abstract
• 15

  Cyber Threat Exposure and Institutional Support for Women Entrepreneurs in E-Commerce: A Study of Delhi and Faridabad

  Rakshita Verma, Mini Arrawatia pp. 126-135
  PDF Abstract
• 16

  Role of AI in Enhancing Work Efficiency and Opportunities for Women Employees in Micro Firms in Jaipur: A Systematic Literature Review

  Jailata, Saurabh Kumar pp. 136-143
  PDF Abstract
• 17

  Understanding Consumer Behaviour towards Eco-Friendly Products in the Context of Sustainable Consumption

  Jabamalai Priya J pp. 144-150
  PDF Abstract
• 18

  Role of Digitalization Usage and Financial Literacy in Shaping Retail Investment Behaviour among Retail Investors

  J. Sulaiman, I. Florence Josephin Punitha pp. 151-157
  PDF Abstract
• 19

  Business Intelligence and Data Analytics: A Study on the Impact of PowerBI on Decision Making

  Vijay Kiran Katikala pp. 158-167
  PDF Abstract
• 20

  Impact Assessment of Intelligent Learning Systems on Credit Discipline and Micro-Enterprise Development

  Bipin Sule, SaiKiran Oruganti pp. 168-177
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• 21

  Artificial Intelligence-Driven Integrated Supply Chain, Merchandising, And Inventory Management Framework for Enhancing Omnichannel Retail Performance

  Reju Goyal pp. 178-188
  PDF Abstract
• 22

  Social, Emotional, And Educational Outcomes of Children in Single-Parent Families: A Comparative Analysis

  Ms. Preeti pp. 189-194
  PDF Abstract