A Study on Quick Commerce in India: Growth, Challenges, and Economic Contribution

Abstract

This study examines the growth and future potential of Quick Commerce (Q-commerce) in India, focusing on its financial stability, competitive position, and contribution to the economy. The research is based on both primary and secondary data. Primary data was collected through a questionnaire from 111 respondents to understand customer behavior, usage patterns, and pricing perception. Secondary data was collected from industry reports and financial sources to analyze market growth and operational challenges.

The findings indicate strong demand for Q-commerce services, especially among young consumers aged 18–24. The study highlights that frequency of usage has a greater impact on sustainability than average order value, emphasizing the importance of customer retention. The chi-square test confirms that pricing fairness significantly affects customer loyalty. Secondary analysis shows rapid industry growth but also reveals challenges such as high operational costs and dependence on funding.

The study concludes that while Q-commerce has strong growth potential, long-term success depends on improving operational efficiency, maintaining fair pricing, and building customer loyalty.