An Analysis of Purchase Behaviour of Consumers Buying Branded Shoes in Pune

Abstract

In recent years, footwear has moved beyond its basic purpose and become an important part of lifestyle and self-expression, especially in urban areas like Pune. Consumers today are more aware and tend to evaluate multiple factors before selecting branded shoes.

This study examines how consumers in Pune make purchasing decisions regarding branded footwear. It focuses on key aspects such as decision-making factors, satisfaction level, and loyalty towards brands. The analysis is based on primary data collected from 97 respondents through a structured questionnaire.

The results indicate that practical aspects like comfort, product quality, and design influence buying decisions more strongly than other factors. Although brands attract attention, customers do not always remain loyal and often shift based on offers, trends, or recommendations. Satisfaction after purchase plays a major role in influencing future buying behaviour.

The study offers useful insights for companies to improve their products and marketing approaches in order to meet changing consumer expectations.