A Study of Investor Satisfaction with Stock Market Mobile Apps

Abstract

Stock market mobile apps have changed how people invest and trade in today’s digital world. In the past, investors relied on brokers and physical trading platforms. Now, mobile apps let users invest anytime and anywhere. This study looks at investor satisfaction with stock market trading apps like Upstox, Groww, Angel One, Zerodha, and ICICI Direct.

The main goal is to find out the key factors that affect investor satisfaction and to see how these apps influence investor behavior. The research is based on primary data from 60 respondents through a structured questionnaire. It examines factors such as ease of use, security, reliability, transaction speed, transparency of charges, and customer support.

The findings show that most investors are satisfied with stock market mobile trading apps because of their convenience, user-friendly interface, and low-cost trading options. However, some issues, like app crashes, hidden fees, slow customer service, and technical problems, lower satisfaction levels. Additionally, mobile apps have boosted trading activity and investor confidence.

Overall, this study points out that while mobile trading apps have made investing easier and more accessible, there is still room for improvement in areas like security, customer support, and transparency. The study offers valuable recommendations for app developers and financial service providers to enhance user experience and increase investor satisfaction.