A Review of Sustainable Business Practices

Abstract

Sustainable business practices have become a critical focus for organizations seeking long-term economic viability while addressing environmental and social challenges. Sustainability in business refers to the integration of economic performance, environmental stewardship, and social responsibility—commonly known as the triple bottom line. This review paper examines the evolution, dimensions, and implementation of sustainable business practices across industries. Drawing on existing academic literature, the paper analyzes key sustainability frameworks, corporate strategies, and performance outcomes. A comparative analysis highlights traditional versus sustainable business approaches, while the discussion explores challenges, drivers, and emerging trends. The review concludes by emphasizing the strategic importance of sustainability in achieving competitive advantage and long-term organizational success.