A Review on the Influence of Quick Commerce on Consumer Purchase Decisions and Satisfaction in Mumbai.

Abstract

Quick commerce (Q-commerce) has emerged as a
revolutionary model in e-commerce, addressing the growing
consumer demand for speed and convenience in urban
markets. This paper explores the influence of Q-commerce on
consumer purchase decisions and satisfaction, with a focus on
Mumbai. Through secondary research, key trends, such as the
rising adoption of hyperlocal delivery models, the role of
technology, and the demographic characteristics of Q
commerce consumers, are analyzed. Additionally, the paper
examines challenges faced by Q-commerce platforms,
including logistical inefficiencies and consumer trust concerns.
By highlighting the factors driving this sector's growth, this
study offers valuable insights into its evolving landscape. The
findings reveal that Q-commerce not only fulfills immediate
needs but also redefines consumer expectations in a fast-paced
digital economy, creating opportunities for sustainable growth
in the retail sector