An Study On Purchase Of Car By Digital Marketing With Reference To Chennai

Abstract

Digital marketing is the paramount importance for buying dream cars in online now a days. More number of Digital marketing  tools are available for each business to choose from based on their preference. In the current scenario digital marketing tools are at the apex of marketing, which is a deconstruction of the traditional marketing tools. This plays a good interface between the marketers and the consumers. A systematic and strategic use of digital marketing tools is a compliment to attain competitive advantage for a business. This study is an earnest effort to investigate the choice of appropriate digital marketing Digital Marketingtools that would create brand awareness among prospective consumers. The study adopted Delphi Method to understand the impact of digital marketing Digital Marketingtool and brand awareness. Interviews with panel participants gave insights indicating that the paid digital content having a greater impact than the proactive content.