Study the Impact of Short-Form Video Content on Attention Span of GenZ

Abstract

Concerns over their possible effects on attention span and cognitive focus have been raised by the quick emergence of short-form video platforms, which have drastically changed digital media consumption, particularly among Generation Z. The purpose of this study is to investigate how Gen Z users' attention spans are affected by short-form video material and to assess the connection between platform usage, focus, and user perception. Using a convenience sample technique, 110 Gen Z respondents in Pune between the ages of 18 and 25 completed a structured questionnaire as part of a descriptive and quantitative study design. The results were then analyzed using statistical methods such as regression analysis and correlation. The findings reveal that Instagram Reels is the most preferred platform, with the majority of users spending 30–60 minutes daily on short-form content, and a significant proportion reporting reduced ability to concentrate on long tasks and a perceived decline in attention span; statistical results further confirm a positive relationship between short-form video usage and reduced attention span. The study also shows that even while users are aware of detrimental cognitive effects, they still interact with the content because it is interesting and imaginative. These findings suggest the need for balanced digital consumption and increased awareness of digital well-being, offering valuable insights for educators, researchers, and policymakers concerned with cognitive health and productivity among young individuals.