A Review of International Business Management

Abstract

This paper examines the evolving landscape of International Business Management (IBM) in an era characterized by rapid digitalization, shifting geopolitical alliances, and the imperative of sustainability. Through a systematic review of contemporary literature, the study analyzes how Multinationals Enterprises (MNEs) adapt their strategies to navigate cross-border complexities. Key themes include the tension between global integration and local responsiveness, the role of emerging markets, and the impact of Institutional Theory on firm performance. The review synthesizes findings from 25 peer-reviewed sources to provide a comprehensive overview of current trends and future research directions.