Impact of Security Threats on E-commerce Businesses Operated by Women Entrepreneurs: A Comparative Study in Delhi and Faridabad Districts

Abstract

Financial understanding refers to the ability to comprehend and navigate financial systems. Strong financial literacy enhances a person's understanding of diverse opportunities, competencies, and investment alternatives. Investment is pursued to improve future outcomes, irrespective of the duration, whether it be short-term or long-term. This study seeks to explore the financial literacy of retail investors and its influence on their financial strength concerning retail investments. The survey included 149 participants who made investments in the retail sector within the Chennai. The justified sampling methodology, which is a non-probability sampling method, was utilized to select the samples. The questionnaire serves as a instrument for the study. The statistical techniques employed to achieve the objectives include descriptive statistics and multiple regression analysis. Cronbach’s alpha serves as an indicator of reliability, noted at 84.6%. The analysis of the data was conducted using SPSS v 26. The results suggest that typical investors demonstrate a noteworthy level of financial understanding. Investors consistently focus on protecting their capital during their engagement in retail investing. Nonetheless, the investors acknowledged that they typically fail to assess the characteristics of all financial products prior to investing in the retail market, and they avoid pulling back their investments once they reach their financial goals. The findings indicate that financial understanding, behavior, and mindset positively influence the financial strength of retail investors. The financial attitude and knowledge pertaining to retail investments are more indicative of financial strength.