Modeling MSME Engagement on the GeM Portal: A Technology Acceptance Perspective

Abstract

The digital transformation of public procurement has significantly reshaped the interaction between governments and businesses, especially Micro, Small, and Medium Enterprises (MSMEs). In the Indian context, the Government e-Marketplace (GeM) portal stands out as a major initiative designed to promote transparency, streamline procurement procedures, and encourage broader participation. However, the level of engagement among MSMEs on the platform continues to vary considerably.

This study seeks to trace the factors prompting MSME participation on the GeM portal by applying the Technology Acceptance Model (TAM) as the theoretical foundation. To provide a more detailed understanding of technology adoption in a developing economy, the model is extended by including additional variables such as awareness, trust, digital literacy, and organizational readiness.

Data is collected through a organized questionnaire administered to MSMEs, and the conceptual framework is gauged using statistical methods such as regression analysis or structural equation modeling. The study aims to contribute to existing literature on technology adoption and also offers practical suggestions for policymakers to strengthen MSME involvement in digital procurement systems.