A SURVEY ON EFFICIENT DATA MINING METHOD FOR FINDING COMPETITORS FROM LARGE UNSTRUCTURED E-COMMERCE DATA

Abstract

In this new era any competitive business and success is depending on the ability to make an item more attractive to the customer than the competition. A number of the questions are coming in this task such as first question is that: A) Who are main competitors of the given items? B) How to formulize and quantify competitiveness between items? And C) What are different features of an item that most affect its competitiveness? Solutions of these problems are available on many domains but limited amount of work has been carried out for this problems. Here, we are presenting formal definition of competitiveness between the two different items, which is based on the market segments they can both cover and which are validated for qualitatively and quantitatively. Finally from the various surveys, we find the conclusion of basic significance of competitiveness between two items on the basis of market segments.