SMART AND SECURE PERSONALIZED WEB SEARCH

Abstract

As the size of the Internet continues to expand, the users of different search providers continuously demand search results which meets their need. Personalized Search is one of the options available to users in order to sculpt that the result return to them is accurate. This raises concerns of privacy issues however as users are usually uncomfortable revealing personal information to the third party, like service providers. This paper aims to deal with the privacy issues revolving around personalized search and discusses ways that privacy can be enriched to make the users become more comfortable with the release of their personal data in order to gain more accurate search results.