EMPOWERING WOMEN ENTREPRENEURS THROUGH DIGITAL PLATFORMS: OPPORTUNITIES AND CHALLENGES

Abstract

Digital platforms and e-commerce are reshaping entrepreneurship by enabling women to overcome traditional barriers such as limited mobility, lack of access to markets and resource constraints. Despite these opportunities, women entrepreneurs continue to face challenges related to digital literacy, financial access and cultural norms. This conceptual paper explores the dual role of digital platforms as both enablers and constraints. Drawing on theoretical perspectives and empirical evidence, the study highlights how digital ecosystems provide women with access to finance, mentorship and broader markets while also exposing them to risks of exclusion, online harassment and unequal access to technology. The paper further examines policy and institutional support, emphasizing the importance of government initiatives, digital literacy programs and inclusive infrastructure.