Analysis of Factors Influencing Customer Loyalty in Cooperative Banks

Abstract

Co-operative banks, also known as co-operative societies, are re-incorporated in the legal formal form of co-operatives. Co-operative banks/societies to obtain a license from the banking regulatory body ‘Reserve Bank of India (RBI)’ to establish a financial business by following the guidelines and policies issued by the ‘RBI’ established under the Indian constitutional provision. 68 different types of cooperative banks are integrated with the Indian cooperative banking system. Corporate banking drives all parts of the bank one of the most profitable divisions of corporate banking financial services. Understanding the distinct elements affecting client loyalty in cooperative banks is the goal of this study.which is critical for their growth and sustainability in a competitive banking environment. It will also examine how lending practices and customer service impact loyalty, enhancing cooperative banks' ability to retain customers. This study examines the bank's performance and the loan procedures it offers its consumers.