GROWTH AND EMERGING TREND OF E-COMMERCE IN INDIA

Abstract

ndia is one of the developing countries& E-Commerce is facing a rapid growth in the recent year. The growth
was driven by rapid technology adoption led by the increasing use of devices such as Smartphone's, computers and access
to the internet through wired and wireless networks, which led to an increased online consumer base. Meeting the
demand of the buyers, creating proper trust in the buyer, providing various other facilities etc. are creating the path for a
mature growth of E-Commerce companies. This paper gives an overview on the growth of E-Commerce in India and also
discusses about the future growth segment in the country, analyze the present trends on E-Commerce in India and
examine the barriers of E-Commerce