BUYER-SELLER RELATIONSHIP-AN ANALYSIS OF CUSTOMER SERVICE EXPERIENCE WITH BARBER SHOP

Abstract

It’s widely accepted that to understand customer is an enigma. Hence every service providers attract different customer
groups. This customer group’s level of satisfaction will also differ. It’s normally observed that satisfied customer use to avail the
repetitive services from the same seller or service provider. But other way around, there are also some customers, despite satisfaction
from the existing service providers, they defect. It’s fact that 100 % customer retention is not possible practically though seller try
to retain the customers. This has an implication on the service provider’s income, profitability and growth.The paper highlights the
issues and strategies which construct or destruct the buyer-seller relationship with especially reference to the Barber’s services.On
the basis of various situations which barber come across customer, that has been explained with refernce to the different situations
to which barber get exposed to.
Keywords: Buyer-Seller Relationship, Service Quality, Trust, Customer Defection, Relationship Strategies.