FACTORS INFLUENCING POST PURCHASE BEHAVIOUR OF ELECTRIC VEHICLES IN CHENNAI

Abstract

This study explored the consumer perception of the postpurchase experience among electric vehicle owners. With the
increasing popularity of electric vehicles in India, it is crucial to
understand how consumers perceive various aspects of their
purchase and ownership journey. The research focused on Post
purchase behavior of electric vehicles. This study focuses on
identifying the factors that influence the post purchase
behaviour of consumers using electric vehicles in Chennai. A
sample of 106 respondents using electric vehicles in Chennai
were selected for the study and this study falls under
descriptive type. Questionnaire, the study instrument is used to
collect the data. Convenience sampling method is used to select
the respondents for the study. Exploratory Factor Analysis and
One way ANOVA are he statistical tools used. Chronbach’s alpha
is used to find the reliability of the study. SPSS v25 is used to
perform the data analysis. Reliability of this study is found as
0.839 (83.9%). Comfort, Driving, Energy, Design, Safety,
Charging convenience and Information exchange are the factors
that influence the Post purchase behavior towards e-vehicle. It
is observed that comfortable driving, vehicle running
performance in straight roads is good, calculation of driven
distance, good exterior/interior look of the vehicle, vision and
lighting functions, time consumption for re-charging is normal
and proper working of navigation system provided in the
system are the key aspects of Post purchase behavior towards
e-vehicles. Significant influence of age, occupation, income per
month and experience in e-vehicle driving on post purchase
behaviour are observed.