A Study on Perception of Consumer Behaviour Towards Durable Goods – A Study With Reference To Chennai City

Abstract

There are many underlying influences both internal and external from the social environment. The combination of these inputs and internal factors can never be complex indeed. Perfect prediction of behaviour is never possible, but properly designed research efforts can significantly lower the risks of the types of product failure. While the consumer cannot knowingly be induced to act in a way contradictory to his or her own goals, motivation and behaviour can be influenced by outside sources. This influence is understood through research. Non-durable goods like grocery, vegetables, fruits, cosmetics, toiletry, clothes, etc are the basic products used by the consumers.