Bridging the Gap Between Influencers and Brand Owners: A Platform for Seamless Collaboration

Abstract

Modern brand tactics now revolve heavily on influencer marketing since it provides direct interaction with target markets. Still, the process of selecting appropriate influencers and handling joint projects is disjointed and ineffective. This study presents a strong digital framework meant to simplify influencer-brand relationships by means of intelligent automation. The technology lets brand managers design focused campaigns and gives influencers integrated performance metrics, a safe, interactive dashboard, and AI-assisted CV building. Among the core features are OAuth-based login, real-time analytics, and hybrid recommendation systems matching influencers depending on campaign objectives, audience demographics, and content type. Using the AI-based engine, experimental assessment shows a 90% match accuracy, thereby drastically lowering campaign setup time and increasing influencer application success rates. This paper shows how data-driven insights and automation help to enhance operational efficiency, openness, and teamwork results by means of their value. Future improvements call for including sentiment analysis, multilingual campaign support, and scalable deployment.