Mrs.M.Narmadha, Dr. E. SARAVANAN. CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES IN NEW GENERATION BANKS: AN EMPIRICAL STUDY AMONG RESPONDENTS IN CHENNAI. IJRDMR [Internet]. 2025 Sep. 20 [cited 2026 Jan. 23];14(1):335-44. Available from: https://journals.mriindia.com/index.php/ijrdmr/article/view/703