1.
Evgeny Griva, Uttam Kumar Jha. The Evolution of Brand Communication: A Study of Consumer Trust in Influencers and Traditional Media. IJRDMR [Internet]. 2024 Apr. 30 [cited 2026 Jun. 8];13(1):118-2. Available from: https://journals.mriindia.com/index.php/ijrdmr/article/view/623