1.
Murugan MS, Kalpana G, Umapathy A, Indragandhi E. Women Consumers’ Buying Behaviour towards Baby Care Products in Chennai: A Study on Consumer Preferences and Purchase Decisions. IJRDMR [Internet]. 2026 May 13 [cited 2026 Aug. 30];15(1):636-41. Available from: https://journals.mriindia.com/index.php/ijrdmr/article/view/2810