Swetha C, Dhanalakshmi KR. Smart Marketing Innovations: The Role of AI-Driven Sustainable Marketing Strategies in Shaping Consumer Awareness, Trust and Purchase Intention. IJRDMR [Internet]. 2026 Mar. 5 [cited 2026 Jun. 8];15(1):273-9. Available from: https://journals.mriindia.com/index.php/ijrdmr/article/view/1892