Shanmugam M, Naveenraj K. A Study On The Impact Of Social Media Marketing On Consumer Buying Behaviour With Reference To Chennai City. IJRDMR [Internet]. 2026 Mar. 5 [cited 2026 Apr. 24];15(1):157-62. Available from: https://journals.mriindia.com/index.php/ijrdmr/article/view/1875