G. DM, Shini DPR. The Mediating Effect of Women Film Celebrity Endorser’s Source Credibility in Television Advertisement Enhancing Customer Brand Perception and Purchase Intention – A Study With Regard To Chennai Metropolitan. IJRDMR [Internet]. 2026 Mar. 5 [cited 2026 May 1];15(1):121-30. Available from: https://journals.mriindia.com/index.php/ijrdmr/article/view/1744