Dr.Uttam Kumar Jha, Evgeny Griva,. “The Evolution of Brand Communication: A Study of Consumer Trust in Influencers and Traditional Media”. International Journal on Research and Development - A Management Review 13, no. 1 (April 30, 2024): 118–128. Accessed October 18, 2025. https://journals.mriindia.com/index.php/ijrdmr/article/view/623.