Gaware, S. G., A. A. Rajput, A. A. Ajankar, A. V. Bhusare, S. Yerche, and P.R. Pardeshi. “Influencer Marketing Vs. Celebrity Endorsements: A Comparative Study on Consumer Behavior in the Digital Era”. International Journal on Research and Development - A Management Review 15, no. 2 (June 2, 2026): 358–362. Accessed June 8, 2026. https://journals.mriindia.com/index.php/ijrdmr/article/view/3315.