Murugan, M. Sakthivel, G. Kalpana, A. Umapathy, and E. Indragandhi. “Women Consumers’ Buying Behaviour towards Baby Care Products in Chennai: A Study on Consumer Preferences and Purchase Decisions”. International Journal on Research and Development - A Management Review 15, no. 1 (May 13, 2026): 636–641. Accessed August 31, 2026. https://journals.mriindia.com/index.php/ijrdmr/article/view/2810.