Valentina, C. Carolin, and J. Mahalakshmi. “Consumer Preferences and Motivations for Purchasing Luxury Brands Vs. Commercial Brands: A Comparative Study in Chennai City”. International Journal on Research and Development - A Management Review 15, no. 1 (March 5, 2026): 131–136. Accessed August 29, 2026. https://journals.mriindia.com/index.php/ijrdmr/article/view/1870.