Dr. Vishal V Gaikwad, D. S. V. G. (2025) “A Study on Impact of Mascots in Branding”, International Journal on Research and Development - A Management Review, 14(1), pp. 183–186. Available at: https://journals.mriindia.com/index.php/ijrdmr/article/view/619 (Accessed: 13 September 2025).