Tripathi, P. and Awasthi, M. (2026) “A Study on Consumer Satisfaction Towards Online Shopping in Central Uttar Pradesh - With Special Reference to Kanpur Nagar, Unnao, Lucknow, And Sitapur”, International Journal on Research and Development - A Management Review, 15(1), pp. 591–605. doi: 10.65521/ijrdmr.v15i1.2631.