Senthil, P., D. Karthikeyan, Harshwardhan Chaudhari, Ashish Jha, and Shantanu Kumar Sahu. 2026. “The Role of Artificial Intelligence in Modern Business Management: A Conceptual Study of Opportunities and Challenges”. International Journal on Research and Development - A Management Review 15 (2):611-20. https://doi.org/10.65521/ijrdmr.v15i2.4691.