Gaware, S. G., O. P. Raut, G. P. Rasne, A. S. Kale, and A. T. Kakade. 2026. “Artificial Intelligence As a Predictor of Consumer Purchase Behaviour: Empirical Evidence from Urban Indian Digital Consumers”. International Journal on Research and Development - A Management Review 15 (2):341-46. https://doi.org/10.65521/ijrdmr.v15i2.3312.