Ajmani, Rashmeet Kaur, and Rajesh Chouksey. 2026. “Self Congruence and Parasocial Dynamics in Influencer Marketing: A Bibliometric Review (2012–2026)”. International Journal on Research and Development - A Management Review 15 (1):721-34. https://doi.org/10.65521/ijrdmr.v15i1.3153.