Tripathi, Prerna, and Manoj Awasthi. 2026. “A Study on Consumer Satisfaction Towards Online Shopping in Central Uttar Pradesh - With Special Reference to Kanpur Nagar, Unnao, Lucknow, And Sitapur”. International Journal on Research and Development - A Management Review 15 (1):591-605. https://doi.org/10.65521/ijrdmr.v15i1.2631.