Swetha, C., and K. R. Dhanalakshmi. 2026. “Smart Marketing Innovations: The Role of AI-Driven Sustainable Marketing Strategies in Shaping Consumer Awareness, Trust and Purchase Intention”. International Journal on Research and Development - A Management Review 15 (1):273-79. https://journals.mriindia.com/index.php/ijrdmr/article/view/1892.