DR. ALAGUTHANKAMANI; FHAMMIDA BEGUM A. Digital Marketing And Its Effect On Women It Employee’s Consumer Buying Behaviour In Online Shopping. International Journal on Research and Development - A Management Review, [S. l.], v. 14, n. 2, p. 1–8, 2025. DOI: 10.65521/ijrdmr.v14i2.872. Disponível em: https://journals.mriindia.com/index.php/ijrdmr/article/view/872. Acesso em: 11 mar. 2026.