MRS.M.NARMADHA, DR. E. SARAVANAN. CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES IN NEW GENERATION BANKS: AN EMPIRICAL STUDY AMONG RESPONDENTS IN CHENNAI. International Journal on Research and Development - A Management Review, [S. l.], v. 14, n. 1, p. 335–344, 2025. Disponível em: https://journals.mriindia.com/index.php/ijrdmr/article/view/703. Acesso em: 13 oct. 2025.