ASHWINI. S, DR. K. MURUGAN. INFLUENCER’s MARKETING AND ITS EFFECT ON PURCHASE INTENTION. International Journal on Research and Development - A Management Review, [S. l.], v. 14, n. 1, p. 331–337, 2025. Disponível em: https://journals.mriindia.com/index.php/ijrdmr/article/view/701. Acesso em: 13 oct. 2025.