R.SHANMUGAM,B.VENKATACHALAM. INFLUENCER MARKETING AND ITS IMPACT ON CUSTOMER PURCHASE INTENTION. International Journal on Research and Development - A Management Review, [S. l.], v. 13, n. 2, p. 136–144, 2024. Disponível em: https://journals.mriindia.com/index.php/ijrdmr/article/view/697. Acesso em: 13 sep. 2025.