J.POOVARAGHAVAN, DR. G. KALPANA. INFLUENCE OF SOCIAL MEDIA ADVERTISEMENT ON BRAND EQUITY THROUGH CELEBRITY ENDORSEMENT . International Journal on Research and Development - A Management Review, [S. l.], v. 13, n. 2, p. 122–130, 2024. Disponível em: https://journals.mriindia.com/index.php/ijrdmr/article/view/695. Acesso em: 4 nov. 2025.