DR. M. VIDYA, ASSOCIATE PROFESSOR , Mr. M. Rajesh, Assistant Professor,. The Interplay of Psychological and Cultural Factors in Consumer Decision-Making for Branded Apparel . International Journal on Research and Development - A Management Review, [S. l.], v. 14, n. 1, p. 269–272, 2025. DOI: 10.65521/ijrdmr.v14i1.684. Disponível em: https://journals.mriindia.com/index.php/ijrdmr/article/view/684. Acesso em: 2 apr. 2026.